social media
WebMD Bets on Better Health Through Social Networking
Last month, WebMD, one of the most trusted health portals online launched a social networking platform, WebMD Health Exchange. The social network’s purpose is to provide a new way to connect consumers to WebMD’s health experts as well as provide an outlet for online communities by encouraging users to share their personal experiences online. In [...]
Mobile Ad Showdown
A showdown in mobile ads is brewing. At this morning’s iPhone 4.0 developer preview, Apple announced their new mobile ad platform, iAd. Since buying Quattro Wireless earlier this year, a mobile advertising product was expected from Apple. The features of this platform include HTML5 rendering, closer OS integration, and the ability to keep the ads [...]
YouTube Makeover
YouTube, the internet’s largest video-sharing site, will get a major redesign today. According YouTube’s blog posts on the subject, the makeover will better feature the videos over other page content, and integrate a new playlist, queue system, and comments and video responses into a feed. Among the other changes to the design, YouTube will be [...]
Mobile Broadband’s Rapid Rise
Having broadband access everywhere is changing the way we live and interact, but it may also change mobile provider business models. From the iPhone to Android and Blackberry, smartphones are almost everywhere these days, and experiencing an exponential rise in popularity. According to a recent study by UK firm Coda Research Consultancy, the U.S. mobile [...]
Healthcare Reform – Silicon Valley Style
Healthcare has been a hot topic in the United States for the past few months. Legislative wrangling aside, the next revolution in healthcare could come from Silicon Valley. Mobile apps, internet technologies, and cloud-based software exists for everything from instant news feeds and self-publishing to location-awareness and social causes. Sharing these experiences via social media [...]
YouTube Display Ads Get Google Simple
Google’s new Display Ad Builder templates in AdWords promises to make display ads as easy to make as banner ads, and could prompt a flood of YouTube-based advertising. Adobe Flash overlay ads on YouTube videos aren’t new, but were previously limited to about one in seven videos on the YouTube network, a total of about [...]
Facebook Overtakes Google and Yahoo!
Facebook topped Google to become the most visited U.S. Web site according to Experian Hitwise to take the No. 1 spot for the week ending March 13. This comes on the heels of traffic measurements from Compete.com indicating that Facebook overtook Yahoo! as the second-most visited site on the web in the U.S. in December [...]
Mobile Check-ins For Charity
As mobile social networks and check-ins gain traction, companies like Foursquare, BriteKite, Loopt, Gowalla and Google should keep an eye on CauseWorld. CauseWorld is a mobile application that allows users to check-in to a partner location and earn “karma points.” While Foursquare and Gowalla have slowly rolled out partnerships with Bravo TV, Zagat Guides, and [...]
Social Media Use Growing Among Small Businesses
A new study by the Smith School of Business at the University of Maryland found that small businesses are enhancing their social media presence. The Small Business Success Index indicated that one out of every five small business owners in the study engaged in social media activity that included blogging, and business-related communication on LinkedIn [...]
Twitter to Launch Ad Platform
All Things Digital broke the news this week that Twitter will launch an ad platform very soon. The service is expected to utilize twitter searches and match ads with queries. Users who don’t search for something won’t see the ads at all. Similar to tweets, the ads will be displayed in 140 characters or less and [...]
