social media
The Old Spice Guy’s viral success stats
Stats from the #OldSpice campaign thus far.
Coming Soon: Augmented Reality Posters
Some film posters might soon have more to offer than graphics and titles. Disney created the first augmented reality campaign for a major motion picture to promote the Prince of Persia: Sands of Time. If users launch Layar, an augmented reality app available for iPhone and Android, near a specially-marked poster for the movie, they’ll [...]
Answering Anonymous Users: Worth the Risk?
Seven hundred million questions, 12 million accounts, and the 61st most visited site in the US (according to Quantcast), one site that is growing in popularity has provided a new way to communicate directly online. A more stealth trend among younger ‘netizens’ is an anonymous questioning platform provided by a service called Formspring.me. Formspring features [...]
Twitter Celebrity Doesn’t Count
On Twitter, the race for followers is evident from the multitude of spammers advertising “fast free followers,” and a myriad of applications and websites that promise to increase follower counts. Many people equate follower counts to circulation, but it’s a suspect comparison. Just how valuable are followers, anyway? The most followed accounts are generally those [...]
The Object-Oriented Internet
We’ve covered Stickybits before, a startup launched at SXSW earlier this year with the intent of creating a platform for discussion of physical objects. Today’s announcement of Pepsi as an official partner is a peek into the future of physical objects that mirror the digital world, and vice-versa. A cousin to augmented reality, Stickybits provides [...]
Location-based Services: Current and Future Trends
The increasing connectivity to the internet via smart phones has given rise to another always-on technology: location-based services. Juniper Research’s newest report on mobile services estimates that mobile location-based services may reach revenues of $12.7 billion by 2014. The most popular location-based services of the future will be timely, rewarding and useful. In a study [...]
Study On Social Media And Mainstream News
How much does traditional news media still matter? A recent report from the Pew Research Center’s Project for Excellence in Journalism found that more than 99% news stories in blogs linked to outlets such as broadcast networks and newspapers. BBC, CNN, the New York Times, and the Washington Post were responsible for 80% of all [...]
Students Shift From Facebook
As Facebook’s numbers continue to grow, a huge shift in the site’s demographics is underway. According to StrategyLabs, who have archived data provided by Facebook through it’s self-serve ad system since 2007, the six months from January 2009 to June 2009 saw the addition of almost 5 million new users aged 55 and over. The [...]
Diesel’s Social Strategy – Not Stupid
It’s a picture that has become a staple of online social networking. The self-portrait-in-a-mirror cell phone camera picture adorns Facebook and Myspace pages of young people almost everywhere. Recognizing the opportunity that the ubiquitous “mirror shot” presented, Diesel Spain installed booths in their dressing room areas. The touchscreen boxes let shoppers take pictures of themselves [...]
Promoted Tweets Take Off
Twitter’s “Promoted Tweets” ad platform has launched with a high-profile partner in Virgin Airlines. Twitter selected a few partners and approached them about advertising opportunities during the first phase of rollout for the new promotion platform. Among them, Virgin Airlines has a reputation for social-media and internet savvy that made them a good prospect as [...]
