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The Old Spice Guy’s viral success stats
Stats from the #OldSpice campaign thus far.
Notes from TEDxUSC – Ideas Worth Sharing from Singapore’s Digital Future
Michael Yap, Deputy CEO at the Media Development Authority of Singapore (a Singapore government agency), spoke at a recent TEDxUSC event. As Executive Director of the Interactive Digital Media Programme Office, he highlighted some of Singapore’s major digital and animation achievements, including a demonstration of a virtual 3-D city. He emphasized the rapid growth of [...]
Notes from TEDxUSC – Ideas Worth Sharing in Copyright Protections
Johanna Blakely, deputy director of the Norman Lear Center, asked us to rethink our concept of copyright protection using the fashion industry as an example. Her proof was that works of fashion are not copyrighted in the U.S., and poorly protected elsewhere, and yet it has not taken away the incentive to innovate in those [...]
Notes from TEDxUSC – Ideas Worth Sharing in Health Robotics
TED stands for Technology, Entertainment, Design, and the tagline of the annual TED conference is “Ideas Worth Sharing.” The TED event has grown in popularity worldwide thanks to keynote speakers such as Bill Gates. TEDx events are local TED events where the X stands for “independently organized events.” Recently, I attended the second annual TEDxUSC [...]
Promoted Tweets Take Off
Twitter’s “Promoted Tweets” ad platform has launched with a high-profile partner in Virgin Airlines. Twitter selected a few partners and approached them about advertising opportunities during the first phase of rollout for the new promotion platform. Among them, Virgin Airlines has a reputation for social-media and internet savvy that made them a good prospect as [...]
Mobile Ad Showdown
A showdown in mobile ads is brewing. At this morning’s iPhone 4.0 developer preview, Apple announced their new mobile ad platform, iAd. Since buying Quattro Wireless earlier this year, a mobile advertising product was expected from Apple. The features of this platform include HTML5 rendering, closer OS integration, and the ability to keep the ads [...]
Lessons Learned: Being Your Own Boss
For several years, I was working as a sole proprietor doing IT for several businesses in the LA area. The clients ranged in industries and size, from 5-person offices in PR to 500-person offices in entertainment. I wanted to share some of the lessons I learned from managing that enterprise. Although I no longer do [...]
Ebooks and innovation – the race is on!
The Apple iPad was a rather disappointing announcement for me. While we have long looked to Apple to give us new computing paradigms and ways of interacting with technology, the iPad felt uninspired, a rehash of what we’d seen. In addition, it felt to me like another lock-in, a way of trying to make the iTunes Store [...]
YouTube enables Captions!
Youtube recently announced automatic captions for YouTube videos. While the technology is imperfect, the system will analyze videos and make best guesses about the script. This is beneficial to Google of course, in analyzing the videos to deliver better ads, and eventually, translate videos into a multitude of languages. The core benefit to me is [...]
TED
I’m very excited to have been invited at attend TEDxUSC this year in April. For those of you who haven’t heard of TED conferences, it’s a series of talks, no longer than 18 minutes from people who are passionate or inspired about their ideas. Although sometimes, I don’t have a particular interest in the topic, [...]
