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Manage Your Name 101
A primer to personal brand management online I’ve gotten a few queries on how I’ve managed to create a strong online presence. If you Google my name, I appear as the top search result for the first two pages. I’ll share some tips. It helps to have a unique name. If your name is John [...]
Next-Gen Job Seeking
I don’t have the resources to develop this idea, so I’m posting it online in the hopes that someone realizes this vision. The traditional résumé (spelled resume in this article) is hopelessly stagnated. I wasn’t able to find how the resume was started, but it is an old french word that means basically, summary or [...]
Ocean Princess project
I’m proud to announce that a project I’ve been working on for awhile, the Ocean Princess Virtual Christening , is now open! From today, December 2nd, until December 18th, the Ocean Princess will be celebrating her maiden voyage from her dock in Singapore. Internet cruise enthusiasts can virtually “christen” the ship and become an honorary [...]
The Future of Newspapers is in the Device
It’s no secret by now that traditional print is in steep decline. Newspapers and magazines continue to fall in circulation, leading to consolidation, the disappearance of local news, and a deeply unsatisfying experience to readers. Blogs, real-time search, and other tools are supplanting print media as the way many people are consuming news. They have [...]
Google Chrome OS
I’m behind on seeing the technical details of this one, but from what I’ve seen it seems like a good solution for a small problem. I wouldn’t let this replace a full-fledged laptop any day, but this isn’t for that. The open-source nature of Chrome does for notebooks the same thing Android has done for [...]
Sasha Strauss
I met Sasha Strauss at an Annenberg job fair awhile back and he instantly made an incredible impression on me. His company is Innovation Protocol and they “do branding”. When I got the opportunity through the USC West LA Alumni Club to attend a world-class seminar on personal branding with Sasha, I jumped at the [...]
Social Search
Big changes are coming to search, and partnerships between social networks and search engines are at the forefront. At the recent Web 2.0 Summit in San Francisco, Google and Microsoft each announced partnerships and forthcoming changes to search that will enable each to tap into the ‘real-time’ and social web, or specifically, Twitter messages and [...]
Our Governor’s snark
A recent message from Gov. Schwatzenegger to Assemblyman Tom Ammiano – read closely (the first letters of the left hand-column spell out a particular insult). OK, it’s kind of funny, but mostly it’s a sad statement on how well (read: poorly) the governor and legislature has worked together in California.
Cracked – Curse of the Duck Hunt Dog
Curse of the Duck Hunt Dog — by friends at Tremendosaur! (and I helped!)
Memes for Marketing
Every brand marketer wants to create a viral campaign, but most attempts fail as it’s difficult to predict exactly what viral content will be embraced and shared. Rather than trying to force or sneak an idea into online communities and hope users respond, marketers should examine the nature of sharing online and rely less on [...]
