In this case, you’re excited about something…. that you have no idea what it is! Perhaps on Thursday, they will tell you Apple products are made of people!

I like my Mac as much as the next guy, but I’m concerned that the cult that is beginning to surround the Apple brand will blind people to the shortcomings of their devices. The iPad is nothing compared to some of the other technology out there but it gets more attention than other, more groundbreaking ideas. Apple does some pretty evil things too; a non-replaceable battery means they are pretty much leasing technology to you, you will never fully own it. Not to mention DRM lock-in for the media you buy. First music, then movies and tv, and now books and magazines.

The next Apple is out there, designing, and creating something even more fabulous than you can imagine. My worry is that when it comes, nobody will 1) recognize it because they are indoctrinated into the Apple cult or 2) be able to switch because they are locked into Apple’s DRM and devices.

So before you get too excited about iPhone 4… remember, that it might be people.

www.youtube.com/watch?v=8Sp-VFBbjpE