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iPhone 4 is PEOPLE!

If something seems amazing, be wary of the hidden costs of singing its’ praises. In this case, you’re excited about something…. that you have no idea what it is! Perhaps on Thursday, they will tell you Apple products are made of people! I like my Mac as much as the next guy, but I’m concerned [...]

On archetypes and PR research

Friend: one of those intellectual, holier-than-thou douche types Me: lol, nice. i’m quoting that Friend: yep Friend: there are many different douche archetypes Friend: ive put a lot of thought into it Me: scientific study? Friend: yeah, i did an intercept survey on the row of 501 douches aged 18-22

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