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Archive for July, 2010

The Old Spice Guy’s viral success stats

Stats from the #OldSpice campaign thus far.

Coming Soon: Augmented Reality Posters

Some film posters might soon have more to offer than graphics and titles. Disney created the first augmented reality campaign for a major motion picture to promote the Prince of Persia: Sands of Time. If users launch Layar, an augmented reality app available for iPhone and Android, near a specially-marked poster for the movie, they’ll [...]

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